Dublin, 16th December 2019 - KamaGames, the largest European social casino operator, has confirmed the details of their latest partnership, which will see the company’s video advertisements distributed across a number of major US airports.
This two-month long advertising campaign will focus on the promotion of KamaGames’ flagship app, Pokerist. The campaign began just before Thanksgiving and will run throughout the winter holiday season which typically sees a significant increase in the volume of travellers as the US celebrates the Thanksgiving, Hanukkah, Christmas, and New Year’s holidays throughout the winter break.
The campaign will run in 78 airports across the US, with this number expected to grow to 90 locations by the end of 2019. Major airports currently included in the campaign are Hartsfield–Jackson Atlanta International Airport, Los Angeles International Airport, and John F. Kennedy International Airport.
As just under 40% of KamaGames’ revenue currently originates from the US, the company is firm in their belief that this audience will be highly responsive to an advertising campaign of this kind. With engagement being driven throughout the Pokerist app, the number of impressions from the campaign is expected to be in the hundreds of millions.
Commenting on the new partnership, Andrey Kuznetsov, CEO of KamaGames said, “The US is a key market for KamaGames but there is absolutely no question that it also has the highest level of competition. The cost of user acquisition in the US is significant and there is every indication that this cost will increase further which is one of the key reasons we are always looking into new ways to potentially acquire new players. This latest venture is a really interesting format of advertising and something that we have always wanted to try and so we are certainly looking forward to seeing the results. We think this channel has great potential to reach high-traffic areas where we can not only target new potential players, and retarget our current users but also further expand our brand recognition in the US.”
For more information contact:
Director, Global Communications
KamaGames is the largest European social mobile poker operator, with over 630,000 daily active users.
Established in 2010 and employing over 250 staff, KamaGames has its corporate headquarters in Dublin, Ireland as well as offices in London and China.
The flagship title Pokerist has been localised into 28 languages, was the #1 grossing app in 101 countries on the App Store and one of the top 5 grossing apps in 45 countries on Google Play.